Posted on February 14th, 2008 by Sandra Reed
As a business owner, how you perceive your customers trickles down into all aspects of your business. How you feel about them, talk about them, and serve them provides a filter that your employees and service providers see through, and that your customers can perceive right away. This is a filter that your customers are intuitively aware of in their interactions with you. They will be attracted to you, or not, based on how you feel about serving them.
When you’re starting out in a new business, you may be looking for ways to best utilize your time, since it may be just you juggling all aspects of the business. Utilizing the latest technology is one way you can potentially alleviate some of the stress of being the only person answering the phone. As a small business, you may be competing with many larger companies, so customer service is especially critical. One major advantage of being small is that you get to interact with your customers on a more personal level, and this is where you can shine.
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