Don’t give-up on direct mail advertising too soon…

Posted on September 24th, 2008 by Sandy Reed

We’ve been using basically the same brochure for our direct mail for several years.  Everytime I think about changing it, I remember how many comments we get from new customers and how much business it has brought to us.  I guess I’m ready for a change, but our customers haven’t caught up with me yet!

A long-standing ad industry rule of thumb, mentioned in the recent Fortune Small Business Magazine, is that consumers must see an ad at least seven times before it motivates them to take action.  So, the moral to this story is – find what works and stick with it, even when you’re tired of seeing it over and over.

We’re experimenting with sending out postcards as a follow-up to our initial letter and brochure mailing.  These are postcards with a message specific to our industry.  So far we’ve had little to no success.  If you’ve had success using postcard campaigns in your business, I’d be very interested to hear the specific details of your mailing. 

Thanks for sharing!

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Being Your Real Self – Isn’t it Time?

Posted on September 5th, 2008 by Sandra Reed

This morning I sat at my new home and listened to roosters crowing over and over and over and… No one told them what to do as a rooster. They were born knowing. No one can tell them to be something they are not. No one can change the way they live or how they express themselves. It’s so innate in their being a rooster that it’s natural for them to crow over and over – sometimes most of the day!

As human beings, we are not usually given the space and the ability to be who we are and evolve in our own time and our own way. We are expected to conform to the “normal” way of being.

My son, who is 31 years old, has recently decided to adorn his body with several tattoos. While I know that tattoos are the big thing right now, I’m still living in the paradigm that says only rough characters and military service people normally get tattoos. I’m changing that paradigm quickly!

I’m now beginning to understand that tattoos are one way to be unique. They set people apart from the quasi “normal” people in society. They allow people to express themselves in their own unique way, and that’s a good thing. Too much conformity can lead to a pretty dull world, don’t you think?

Will I ever get a tattoo? I think not. I’m not into the pain aspect of being creative and unique. Getting my ears pierced was enough for me. But I’ve gained a new perspective and appreciation for the whole tattoo process and for those who choose to express themselves through body art.

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The Power of a Girl

Posted on September 4th, 2008 by Sandra Reed

The focus of my business at the International Association of Women in Family Enterprises (IAWIFE) is to empower women in the world and support them in the ability to live life as they see fit – to be able to do what they want, when they want. This video, from YouTube, is a wonderful video of empowerment. I hope you will enjoy it and pass it on to those women in your life who support and love you.

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