Writing Sales Letters that Get Your Phone to Ring – How Much Money Are You Leaving on the Table – Part 2

Posted on November 28th, 2008 by Sandy Reed

It’s a known fact that people buy from people they know, like and trust.  Most often, they buy from people – not from companies, unless you happen to have a company with a nationally known brand such as Pepsi, GE, State Farm, etc.  So, building rapport in a one page sales letter and brochure may be a tall order.

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Giving Thanks and Celebrating Women in Family Businesses

Posted on November 22nd, 2008 by Sandy Reed

Some women have asked me, “Why create a membership organization like IAWIFE?”  I have to say it’s important because of the connection it gives us to each other.  As long as we live in this physical world, we all have to find a way to make a living – to create a means to provide ourselves and our families food, clothing, shelter, and hopefully to have a little fun.  I know of no better way to fulfill these needs, and to connect to those we love, than through a family business.

At the same time, connecting to each other and supporting and helping each other as we go through our daily challenges, enriches our lives in ways we may not immediately comprehend.  Perhaps Norman Cousins said it best:

“The highest expression of civilization is not its art but the supreme tenderness that people are stong enough to feel and to show toward one another.  Art proceeds out of an exquisite awareness of life.  The creative spirit and the compassionate spirit are not things apart but kindred manifestations of a response to life.”

We are kindred spirits and although it may not always feel that way – nonetheless in the long run we will find it is the truth.

So, my answer to why I have created IAWIFE is that I have a desire to serve and connect and discover the gifts we all have to give – gifts that continue to amaze and delight me in their variety and diversity. 

Let’s celebrate each other, and all our gifts, by helping support and enrich each other’s lives every chance we get.  As Stephen Covey says:

“To touch the soul of another human being is to walk on holy ground.”

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How Much Money Are You Leaving on the Table?

Posted on November 17th, 2008 by Sandy Reed

If there is one thing most people would agree on it’s that few people have ever come across a situation made worse by having too much money.  We all know in the business world more clients = more money.

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The Price of Freedom

Posted on November 11th, 2008 by Sandy Reed

 

Today is Veterans Day.  Here are some interesting statistics I read in the morning paper.

23,442,000 – Estimated U.S. veteran population, 1,802,000 of these vets are women

2,306,000 – Estimated number of World War II vets who are living

7,125,000 – Number of living vets who served in Vietnam

16,112,566 – Total U.S. service members during World War II

291,557 - Number killed in battle during World War II

30,774 – Number of service members wounded in action during Operation Iraqi Freedom

2,581 – Number of service members wounded in action during Operation Enduring Freedom in Afghanistan

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What One Business Can Do

Posted on November 6th, 2008 by Sandy Reed

Dan West was a farmer born in Ohio in 1893.  He served as a relief worker in Spain following the Spanish Civil War.  Day after day he handed out rations of milk to those he could, even though there were many who received none.  Dan saw that there was never enough to go around, and it was gone all too quickly, leaving many children hungry. 

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Family Business Extraordinaire!

Posted on November 4th, 2008 by Sandy Reed

I read a wonderful story this morning in the November 2008 Guideposts Magazine about how an unlikely family business came to be.  It was called “The Team Dean Diet – The Family that loses together stays together”. 

 It’s about a close-knit family of six grown children, and mom and dad, living in Nebraska.  They had all been eating the traditional Nebraskan diet their entire lives – and it showed…  Along comes the TV show The Biggest Loser, and it struck a cord with one of the family members, enough so that it inspired him to speak up and enlist not just one, but all the other family members to begin a family diet plan based on developing healthy eating habits, regular exercise, and accountability – to each other.   But this isn’t where the story ends…

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