Marketing Out-of-the-Box

The headlines in the paper read, “Hotel industry reeling”.  I hesitated to read another negative article about the flailing economy.  But something caught my attention.  On the same page where it was reported that about 250 hotels are in default or disclosure, and as many as 500 properties could be in default by the end of 2009, I was fascinated to see this headline, “Hilton blossoms anew”.  In the face of the hotel industry “reeling”, this particular Hilton has chosen to revamp itself and now offers 198 rooms with 32-inch, high-definition televisions and luxury furnishings – and it’s getting rave reviews from the local clientele. 

Some may think the owners of this hotel have gone off the deep end.  I beg to differ…  Instead I believe they have looked this economy straight in the proverbial eye and said, ” I know what I need to do to survive, and I’m doing it!” 

In the construction industry, there are many contractors who have given up and moved on to other careers.  In our small, home-based construction company, we have chosen to not only survive, but thrive, by stepping up our marketing, advertising, and getting our mindset straight. 

There is a lesson to be learned from the economic state we are in right now, and those who choose to learn it will be set to become stronger and more profitable now and in the future.  The lesson is, don’t ever up.  Learn what you need to do to become better, stronger, and to set yourself apart from your competitors.  Think out-of-the-box, and in time you’ll reap the reward as only us “heretics” do.

“Never give up, for that is just the place and time the tide will turn.”

- Harriett Beecher Stowe, Author of  Uncle Tom’s Cabin