The High Price of Gas: Four Ways the “Idea” of Your Business Can Cost You Everything
by
Kim Castle, Co-creator BrandU™
Last week I was exercising near my home in Southern California by climbing hundreds of stairs along the canyon wall. It’s a way for me to break away from my business, so that I’m free to expand for an hour or so.
Out of the blue an idea for a completely new product came into my mind and I couldn’t get it out. It grew so strong that it drowned out the Black Eyed Peas blaring from my IPod.
It started out soft like a “tickle” and before I knew it, my thoughts weren’t my own anymore.
I started seeing the product and how it would be constructed; all the way down to what color the stitching was and where the logo would go.
I got excited knowing that there wasn’t a product like this on the market and began thinking about how it would radically change the way people did things.
















