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	<title>IAWIFE</title>
	<link>http://www.iawife.com</link>
	<description>Support, education, and tools for marketing consultants and business owners.</description>
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		<title>How a Small Business Survived the Worst Recession Since the Great Depression</title>
		<description><![CDATA[As an owner of two businesses, I&#8217;m very much aware of the difficulties the current economic downturn has caused our customers and our employees.  In our construction business, Uniquity Builders, Inc., we work very hard at marketing ourselves effectively and consistently to provide a thriving work environment not only for ourselves, but for our employees as well.  The following [...]]]></description>
		<link>http://www.iawife.com/how-a-small-business-survived-the-worst-recession-since-the-great-depression/</link>
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		<title>Need another reason to look at the sunny side of life?</title>
		<description><![CDATA[Here it is:  according to a new study published in the journal Circulation, after researching 97,253 women, ages 50 to 79, the study determined that optimists had a 9% lower risk of developing heart disease, compared with women who were cynical and hostile. 
Here&#8217;s the scoop on CNN.com:  http://www.cnn.com/2009/HEALTH/08/11/happiness.heart.disease/index.html
What does this have to do with business?  Well, [...]]]></description>
		<link>http://www.iawife.com/need-another-reason-to-look-at-the-sunny-side-of-life/</link>
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		<title>Twitter to the rescue?</title>
		<description><![CDATA[Any business that is serious about their marketing these days is aware that social media is a necessity as part of their marketing plan.  In fact, it&#8217;s kind of fun to see your business getting attention and publicity as your Facebook friends and Twitter followers grow daily.  But are you getting a return on your [...]]]></description>
		<link>http://www.iawife.com/twitter-to-the-rescue/</link>
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		<title>In Appreciation of Women in Small Business</title>
		<description><![CDATA[If you&#8217;re a woman entrepreneur and have escaped the corporate rat race, you&#8217;ll appreciate this wonderful quote from Nancy Widmann, author of I Didn&#8217;t See It Coming:  The Only Book You&#8217;ll Ever Need to Avoid Being Blindsided in Business.
&#8220;Women who&#8217;ve worked their way up the ladder have that grateful thing going, thinking, look what has been [...]]]></description>
		<link>http://www.iawife.com/in-appreciation-of-women-in-small-business/</link>
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		<title>Attention Prosperity-minded Marketing Coaches &amp; Consultants</title>
		<description><![CDATA[The NAMC is an association supporting coaches and consultants in their quest to bring more prosperity into the world by sharing their unique gifts and talents.  We provide a platform for sharing tools, support, and education on building and marketing a successful and prosperous business.  We believe prosperity is our natural state of being and is readily available to all who are [...]]]></description>
		<link>http://www.iawife.com/145/</link>
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		<title>Greater Good for Greater Profits: Three Examples of Profitable Brands Built on a Cause</title>
		<description><![CDATA[
Kim Castle, Co-creator BrandU™
I first discovered that there was a world outside of “me” when I was four and my mother said to me one summer at dinner. “Eat your peas Kim; there are kids starving in Russia.” 
My budding global consciousness showed itself again a couple years later at the beach in Miami. FL while I [...]]]></description>
		<link>http://www.iawife.com/greater-good-for-greater-profits-three-examples-of-profitable-brands-built-on-a-cause/</link>
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		<title>The High Price of Gas: Four Ways the &#8220;Idea&#8221; of Your Business Can Cost You Everything</title>
		<description><![CDATA[by
Kim Castle, Co-creator BrandU™
Last week I was exercising near my home in Southern California by climbing hundreds of stairs along the canyon wall. It’s a way for me to break away from my business, so that I’m free to expand for an hour or so.
Out of the blue an idea for a completely new product [...]]]></description>
		<link>http://www.iawife.com/the-high-price-of-gas-four-ways-the-idea-of-your-business-can-cost-you-everything/</link>
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		<title>The Soul of Business™: The Guiding Light of Business Branding</title>
		<description><![CDATA[by
Kim Castle, Co-creator BrandU™
Soul and business.  Business and&#8230; soul.  You don’t often see these two words in the same sentence — especially over the past 60 years of &#8220;I’m going make-it-until-I-drop… I don’t care who’s in my way” mentality.  
If you have &#8220;it,&#8221; you understand the concept without skipping a beat.  
If you’re looking for &#8220;it,” you [...]]]></description>
		<link>http://www.iawife.com/the-soul-of-business%e2%84%a2-the-guiding-light-of-business-branding/</link>
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		<title>Hip-hop marketing for the spirit</title>
		<description><![CDATA[There&#8217;s no lack of creativity when it comes to marketing these days &#8211; even when reaching out to attract more people to tend to their spiritual life.  In Minneapolis on Saturday night you might think this forward-looking church is a nightclub.  Even when you go through the doors to check it out further, you&#8217;ll find [...]]]></description>
		<link>http://www.iawife.com/hip-hop-marketing-for-the-spirit/</link>
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		<title>Making Peace with Money &#8211; Using Continuity Programs</title>
		<description><![CDATA[If you&#8217;re a marketing consultant you&#8217;re probably familiar with the continuity program model.  A continuity program is defined as a program for your business that allows you to make money on a continuing basis versus selling a product or service only once.  An example of a continuity program is monthly group coaching or [...]]]></description>
		<link>http://www.iawife.com/making-peace-with-money-using-continuity-programs/</link>
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