Keyword Research – More Critical Now Than Ever…
Google® recently unveiled their “real time” search. This means information marketing is becoming more available than ever before. You post your information on sites such as Facebook®, MySpace® and Twitter® and it will pop up in a “capsule”, a section of the main results page that automatically finds your search terms within seconds after it shows up in the web index.
In the old world of search engines, the only way to see blog posts and status updates of social media sites, etc. was to do a new search on the keywords of your choosing. In the new world, you’ll see real time results for the latest tweets, blog posts, news stories, photos, videos, and more.
Microsoft’s Bing® search engine has included real time tweets since October 2009. Yahoo® updated their system in November. It’s a whole new ball game for the online world of information technology. Check out the links below to see a quick demo of a search on Yahoo and Google.
What does “real time” search mean to business owners? It means we have an even better opportunity to reach out faster and touch our chosen clients. It also means there will be a frenzy of our competitors trying to get the attention of our prospective clients. This is not the time for slow and methodical business strategies. In addition, being an internet sleuth can help you learn more about your clients than ever before. It will help you learn what you need to do to be more visible and make better decisions about your marketing plan and act on them more quickly.
As you’re doing your keyword research and checking out your competitors, here are some questions you need to ask yourself as you cruise through websites and programs being offered to your prospective clients.
- What exactly is being offered to clients?
- What can you offer that’s different and unique to your business and fills a need of your clients?
- Why would they want to do business with you versus any other company?
- How can you stand out from your competitors?
- What can you offer them that’s irresistible?
Doing keyword research will help you answer these questions and more. It will give you a “real time” list of topics that your clients and competitors are searching on the most and help you make those important decisions about how to get your business jump-started and on track to a positive bottom line.
Keyword research is the way to learn more about your customers, competitors and more about the keywords you use. The more research you make on your keywords, the better. Using the help of an advanced keyword tool will surely place you a few steps ahead in the process.
I myself use the iSpionage keyword tool which is an advanced in-depth analyzer piece of software, not only doing research and digging after SEO information and spying on competitors, but also manages and builds campaign itself. It has been newly released and it’s fabulous. This is my latest discovery as i also use wordtracker.com for some time now. It is better to do keyword research using multiple sources, it offers a wider perspective of your keywords.